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An Overview of the Just Films Program from the Ford Foundation Website

The goal of this new initiative is to advance social justice worldwide through the talent of emerging and established filmmakers.

THE CHALLENGE
With the explosion of digital media production over the past decade, there is far more film and video content available from which audiences can choose. But it remains a challenge for most documentary filmmakers to find support—and 
 
 
by Ben Henretig, Creative Director, founder, Micro-Documentaries  

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What are the most effective ways to inspire your audience to take an action online -- be it to donate, sign-up for your email list, or share a video?

Follow these three steps in any campaign to increase your audience response:
1) Start with the triggers (i.e. more reminders)
2) Focus on ability (make it easier)
3) Increase motivation (stories and rewards)
 
 

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"Micro-Documentaries delivered a piece that captures the true essence of Inveneo’s story and our work in Haiti in just 60 seconds, not only a requirement for our presentation at the Clinton Global Initiative annual meeting, but also a necessity in engaging today’s busy audiences. 
 
 

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by Ben Henretig, Creative Director, founder, Micro-Documentaries  
Any mention of Haiti conjures the earthquake: multi-story buildings flattened like cardboard, tent camps squeezed into busy city centers, the tears and heartbreak of mothers and fathers, sons and daughters who lost loved ones in the disaster.

But there’s another side to the disaster with which many of us are unfamiliar - the tremendous resiliency of the Haitian people, their eagerness for new opportunity and collaboration, and the catalytic impact technology and education are having in transforming the situation in Haiti.
 
 

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A year has passed since the 7.0 earthquake devastated Haiti.  During this time, many organizations have been on the ground working to bring aid to the Haitians.  We’ve been lucky to work with some of those on the front lines of the effort.  In the next few blog posts, read about how InveneoNetHope and Samasource used micro-documentaries to showcase their learnings about what it is taking to rebuild Haiti and gain more support.