by Ben Henretig, Creative Director, founder, Micro-Documentaries
Facebook can be a very powerful channel for distributing your videos - particularly if you craft your post carefully and make use of features like tagging.
To make your Facebook posts more successful, consider these 5 tips which I explore in greater detail below:
1. Tag 6 friends or influencers
2. Make it seem easy to participate
3. Choose a target behavior (comment/like) and ask!
4. Connect the post to a larger goal
5. Constrain the time horizon for action
Michael Davis, Supervisor of Operations, Palo Alto Downtown Streets Team
“The work we produced with Micro-Documentaries has been an amazingly effective marketing tool for our organization, both as individual pieces and a series. We’ve used our microdocs with great success to introduce presentations, showing the audience what we do in under two minutes, instead of our usual 15 minute explanation. That gives us more time to engage with our audiences in other ways. From production through delivery and distribution, Micro-Documentaries have supported our efforts as true partners, alleviating the burden on our staff with their streamlined process.”
Chris Richardson, Program Manager, Downtown Streets Team
Hand Block Prints, from Rajasthan with Love
In the old Indian story of the blind men and the elephant, a picture of the truth emerges though a collection of perspectives. In the same way, a series of microdocs can be assembled together to help us have a fuller experience of the impact of your organization.