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People sometimes are surprised to learn that Micro-Documentaries operates without an "office".  Rochelle Durst, our Director of Productions, gives us her perspective on working from an avocado grove.  

Personally I’ve been able to avoid the constraints of trying to live in a location dictated by a job market.  Instead I’ve been able to maximize my quality of life, choosing to live in a setting surrounded by nature, and in close proximity to the ocean where I pursue my love of surfing.  I am also able to make time to focus on other interests during my work day breaks, like art and gardening or simply spending time with my husband, dog and cats, decompressing on a walk through the orchard. Another überperk is having eliminated my work commute. In the spirit of Earth Day, with the help of terrapass, I figured I am eliminating 7,673 lbs CO2/year, while saving about $1500 in fuel charges!
 
 
by Ben Henretig, Creative Director, founder, Micro-Documentaries

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Facebook can be a very powerful channel for distributing your videos - particularly if you craft your post carefully and make use of features like tagging.  





To make your Facebook posts more successful, consider these 5 tips which I explore in greater detail below:
1.         Tag 6 friends or influencers
2.         Make it seem easy to participate
3.         Choose a target behavior (comment/like) and ask!
4.         Connect the post to a larger goal
5.         Constrain the time horizon for action


 
 

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Michael Davis, Supervisor of Operations, Palo Alto Downtown Streets Team
“The work we produced with Micro-Documentaries has been an amazingly effective marketing tool for our organization, both as individual pieces and a series.  We’ve used our microdocs with great success to introduce presentations, showing the audience what we do in under two minutes, instead of our usual 15 minute explanation.  That gives us more time to engage with our audiences in other ways.  From production through delivery and distribution, Micro-Documentaries have supported our efforts as true partners, alleviating the burden on our staff with their streamlined process.”

Chris Richardson, Program Manager, Downtown Streets Team
 
 

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Hand Block Prints, from Rajasthan with Love
In the old Indian story of the blind men and the elephant, a picture of the truth emerges though a collection of perspectives.  In the same way, a series of microdocs can be assembled together to help us have a fuller experience of the impact of your organization.