Natasha discusses her vision for Micro-Documentaries with VonCreedy

09/02/2010

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From the VonCreedy Blog

This weekend I had the great pleasure of conversing with Natasha Deganello Giraudie, cofounder of Micro-Documentaries via email. The following is our Q and A. I hope you will find it as inspiring as I do.

Josh Mormann | von Creedy: I was immediately intrigued when I saw the Micro-Documentaries logo with your testimonial on PipeJump.com the other day. Upon looking through your website I was impressed with everything I learned about the company, from the genuine and passionate mission, to the clear explanation of your process, the friendly biographic team introductions, to the outstanding quality of the work you do.

Natasha Deganello Giraudie | Micro-Documentaries: That’s pretty funny about Pipejump. I really like their product, and was happy to give them a testimonial. Now that is resulting in our very first formal interview! Don’t you love how the world works?

Thank you for contacting us. We appreciate your interest and your enthusiasm for our work.

vonC: Micro-Documentaries must have been born from your unconcealed love of filmmaking and profound enthusiasm for positive social change. When did you discover filmmaking, and what inspired you to pursue the craft as your deliberate course of action for making a difference?

Natasha: Photography, filmmaking and social change were naturally woven into my life. My father loved photography and would enjoy it as a hobby. He had a dark room at home when I was growing up. I still remember the smell while we were printing the images, the red light that let us see what we were doing and our favorite pictures on the wall. My parents were also quite adventurous and on holidays we would go on long expeditions to discover the pristine beauties of Venezuela, where I grew up, from the Caribbean to the 
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Passion for music and love for the earth - A Moment with Imogen and Nature

09/02/2010

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By Ben Henretig, Creative Director & Founder
In July, I met musician Imogen Heap at TED Global - and learned about her Love the Earth Film project. Imogen is one of my favorite musicians, so I jumped at the chance to help launch the project with a micro-documentary that told the story of moment with nature that changed her life.

The piece was later picked up by the TED blog, eventually garnering more than 32,000 views and over 1,000 video submissions for the project.

I caught up with Imogen in September to film the second installment, and, in November, attended the premier of the project at the Royal Albert Hall in London. We livestreamed the film's premier and Imogen's performance, and loaded the second microdoc onto the streaming servers so people could test their connection in advance of the event - the microdox received over 130,000 views in two days, and close to 500,000 people watched the livestream event!

The film premier was outstanding; the footage was excellent, and Imogen's score was varied and moving.

In the months ahead, we'll be releasing another, final microdoc updating the project and information about how to view an HD stream of the performance when it's released on VOD. Follow @microdox for updates.
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Stanford shows donors the impact of their giving

09/02/2010

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One of our first micro-documentaries - Stanford School of Engineering
This was one of our very first micro-documentaries and still one of our favorites. We had just started to experiment with what would become our trademark form - focusing on one spokesperson per piece, sharing a personal narrative that establishes a more human connection. As a donor to Stanford, wouldn't you be proud of this use of your gift?

The School of Engineering used the piece to communicate the impact of the audience's donations as a way of thanking, stewarding and eventually inspiring more giving.
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Welcome - at long last Micro-Documentaries has a blog!

09/02/2010

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Natasha & Ben, founders of Micro-Documentaries
Over the last year, we've been hard at work in the field and in the editing room, partnering with purposeful businesses and nonprofits ranging from Stanford to Tea Collection, from the Peery Foundation to Microsoft Global Citizenship to tell stories that inspire and connect. Looking back, its astonishing just how diverse our work has been: we've told the story of a chemical engineer at Stanford, of Imogen Heap's moment with nature, of the transformation of a formerly homeless person. We've travelled from Europe to Asia, from Hawaii to Haiti.

And we've been learning a lot along the way - not only about the organizations we work with, but also about what it takes to tell a good story that inspires action. The format that has emerged from this work is our signature 1-2 minute micro-documentary. It packs in the power and beauty of a full-length documentary into a bite-size format appropriate for online viewership. These short videos connect viewers with the mission and values of an organization through the lens of an individual experience, exposing the passion that feeds good work.

We'll be using this blog and blogletter to share best practices for using video to build support for your work, as well as a space to showcase our most interesting case studies, and other inspiring examples of documentary storytelling. We'll also share insights from ongoing research from the Stanford Persuasive Technology Lab to help keep you up to date on our research on persuasive video. We know that you've already got too much to read, so we'll keep posts short and promise to pepper the blog with lots of inspiring microdocs.

If you'd like to receive behind-the-scenes updates and our latest microdox fresh off the press, follow us on twitter: @microdox.
Picture
Natasha & Ben, founders of Micro-Documentaries
Over the last year, we've been hard at work in the field and in the editing room, partnering with purposeful businesses and nonprofits ranging from Stanford to Tea Collection, from the Peery Foundation to Microsoft Global Citizenship to tell stories that inspire and connect. Looking back, its astonishing just how diverse our work has been: we've told the story of a chemical engineer at Stanford, of Imogen Heap's moment with nature, of the transformation of a formerly homeless person. We've travelled from Europe to Asia, from Hawaii to Haiti.
And we've been learning a lot along the way - not only about the organizations we work with, but also about what it takes to tell a good story that inspires action. The format that has emerged from this work is our signature 1-2 minute micro-documentary. It packs in the power and beauty of a full-length documentary into a bite-size format appropriate for online viewership. These short videos connect viewers with the mission and values of an organization through the lens of an individual experience, exposing the passion that feeds good work.

We'll be using this blog and blogletter to share best practices for using video to build support for your work, as well as a space to showcase our most interesting case studies, and other inspiring examples of documentary storytelling. We'll also share insights from ongoing research from the Stanford Persuasive Technology Lab to help keep you up to date on our research on persuasive video. We know that you've already got too much to read, so we'll keep posts short and promise to pepper the blog with lots of inspiring microdocs.

If you'd like to receive behind-the-scenes updates and our latest microdox fresh off the press, follow us on twitter: @microdox.
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