Posted by Natasha Deganello Giraudie, CEO
Our clients often shy away from sharing personal details in their short films. From their perspective, individual thoughts, feelings, and anecdotes are not relevant to the story they want to tell about their organizations, so they would prefer to leave the personal stuff out. It’s understandable but in our experience a major missed opportunity.
That’s because personal connections are one of the most powerful vehicles for conveying a story. When speakers share details about their lives, those details provide human insight into their backgrounds, inspirations, struggles, and successes. Even if the subject matter is foreign, those personal details are universally relatable and therefore draw the audience closer and make us more open to listening to a story.
They also make a short film more memorable and repeatable, as they give the audience stronger hooks and reinforce the notion that these are people with whom we can relate. Increasing the likeability of someone on screen almost always has a direct impact on the success of a short film. After all, all of us have only so much bandwidth for new information, stories, and causes to care about. We’re much more likely to share that bandwidth with someone we can relate to on a personal level.
For an example of how effective personal connections in short film can be, consider Apple. In making their business case to their most technical audience—app developers—they masterfully use personal connection as the vehicle to draw developers in. Here are 5 things you can learn from Apple’s films: