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What is the process to create a micro-documentary?

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We start out with a Strategic Planning phone session to understand your goals and bring to light the most effective story line to support those goals.  During Pre-Production we build out a proper narrative arc for each story with a series of interview questions and make sure we are all on the same page.  When actual production begins, we usually film for three hours around sunrise or sunset to capture the golden light.

Two rounds of reviews enable you to provide feedback and collaborate in the final cut of the micro-documentaries.  Then you are ready to move on to distributing your micro-documentaries.  The entire process from filming to final deliverable, runs about 7-8 weeks, depending on scheduling and your availability for providing feedback and approvals.


How can you maximize the impact of your micro-documentaries?

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With your production on its way, you can start thinking about channels of distribution.  A good place to start is by exploring your own internal distribution channels.  Do you have an email list you are regularly mailing to?  Do you have a blog following?  Who are your partners reaching through their websites?  What are the social network opportunities for your micro-documentaries?  How can we leverage your presence on Facebook and Twitter to broaden the reach of your videos? 

Along with your final deliveries you will receive our Distribution Guidelines with best practices collected over time of how to leverage your micro-documentaries and maximize the impact they can have.

Contact Us to discuss your project.
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